Join the BETA and transform your writing skills

Starts Monday 16th September 2024

Led by professional copywriter and qualified teacher Catherine Jones, this 12-week deep learning course teaches you how to produce top quality copywriting in any form, with interactive digital lessons and a supportive community of your peers.
Catherine Jones sitting at desk with laptop and cup of tea

I'm Catherine Jones

I've been helping people like you improve their writing skills for over 20 years.

Many people struggle to improve their writing skills with standard advice and courses. Why? Because most advice is to “read more” (hopeful) "write more" (vague) or "learn this formula" (limited). None of which improve the underlying quality of your writing - the core skillset that makes the biggest difference. Copy Catalyst is my own practical methodology. It takes your writing skills to the next level by building strong foundations first - focusing on technique, tools, processes and creative confidence.
Catherine Jones smiling, wearing a leather jacket sitting in front of a fountain.

Live cohort-based online programme

Our hybrid learning approach combines the best of online education practices with live community support. Designed by an expert team of teachers, facilitators and copywriters.

  1. Learn the Copy Catalyst Framework: 3 pillars to transform your core writing skills

  2. 1. Control: master technique, fill knowledge gaps, write with control, edit with confidence

  3. 2. Creativity: understand and develop creative techniques and processes that really work

  4. 3. Context: Adapt your language. Nail the form, the style and engage the audience. Master tone of voice and readability practices.

Essential info

  • £997.00
  • 24 lessons
  • 12 real-world writing challenges
  • Peer community
  • Small supportive cohort (max 15)

Copy Catalyst will teach you how to...

  • Write clearly and concisely with strong readability.

  • Write persuasive, compelling, well-structured arguments.

  • Adapt your writing to any audience, purpose, style and tone.

  • Harness the linguistic tools used by top copywriters to make their words zing!

  • Develop your own creative process to come up with original ideas.

  • Learn tools and techniques for a range of long and short forms of copy.

  • Be a confident editor by learning language and grammar rules at word, sentence and text level.

What are the benefits of joining Copy Catalyst?

My course is loaded with value to embed learning and truly transform your skills.

  • Active learning techniques

    This is not a passive video and workbook course! Created and delivered by a qualified teacher and professional copywriter, you'll achieve rapid progress through 2 hours of interactive online lessons a week, designed to make the learning stick.

  • Exclusive community access

    Our supportive forum is the place you can ask your peers questions, find answers to those pesky grammar problems, get feedback on your writing and hone your skills with a weekly "nail the brief" challenge.

  • Bonus ebook downloads

    These essential reference guides will support your writing now and into the future - Proofreading Guide, Copyediting Guide and Language Devices for Creative Copy. You'll also build your own custom writing guide as you go, for long-lasting support.

Social proof: testimonials

“I was blown away by your creativity training. It wasn't like anything I've had before. Thank you!”

Anita Bharath, Marketing executive

“ Your delivery is fantastic, so clear, you conveyed your message so effectively with not a word wasted... Copywriting in motion. Thank you for sharing your knowledge and insights. ”

Sanaa Khan, Communications Consultant

“Catherine brought expertise, enthusiasm and passion to our training and was a real pleasure to work with. We all feel more knowledgeable and confident as a result of our time with her. I can’t recommend her highly enough!”

Stephanie Thorndyke, museum manager

Frequently Asked Questions

  • How much study time will the programme take?

    We suggest 2 hours a week for the online lessons and up to 2 for the weekly brief challenge. You're also free to work at your own pace.

  • How does the programme work?

    Copy Catalyst comprises 24 interactive online lessons for self-study, with a live community for peer support.

  • How does the Nail the Brief challenge work?

    Nail the Brief is a real-world copywriting brief posted in the forum each week for everyone to try.

  • Is there a discount for a group booking?

    Yes! If you have a team who would all benefit from this training, contact me for a special discount code.

Book your place now

Signup closes on 31st August 2024

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Transform the way you write

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